What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This article discusses the influence of lower-body power on soccer performance in collegiate female soccer players. It also covers testing for muscular power qualities, different training modalities to use, and sample training programs as examples.

This article in NSCA Coach explores the role of agility training in college baseball. Learn more on sports performance and exercise science online at NSCA.com

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

Cal Dietz, from the University of Minnesota, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about putting new learning into application, and many aspects of professional and personal development.

Strength coaches make up the foundation of the NSCA since its beginnings more than four decades ago and continue to drive our purpose and passion. Learn more about obtaining the acclaimed CSCS® certification, gain knowledge through NSCA's peer-reviewed journals, and get inspired by NSCA's coaching podcast. From tools and resources to thousands of top professionals across the globe, you've got the support and the credibility of an association dedicated to your profession.

On April 24, 2014, the National Collegiate Athletic Association (NCAA) adopted a standard of certification for Division I strength and conditioning coaches. The article provides information and answers to frequently asked questions about the standard.

This article encompasses some of the necessary experience, education, certifications, and personal development needed to become a strength and conditioning coach.

Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs