This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

Strength and conditioning professionals who incorporate a properly designed and supervised training program can help their young athletes train, compete, and reduce the likelihood of injury.

This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.

Occupational police tests described in the literature can serve as indicators of the occupational performance of their employees. In addition, practitioners in charge of police training should develop and employ obstacle courses composed of critical work tasks, as they may be strongly related to tests of aerobic endurance, strength, muscular endurance, and agility.

This excerpt from the Essentials of Strength Training and Conditioning, 4th Edition gives a quick glimpse into some of the implements used in strongman training.

This article briefly discusses tips for personal trainers using wearable fitness devices, including how to help guide clients towards proper utilization, understanding, and application of the information provided.