Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The purpose of this article is to justify the importance and advantage to properly incorporate upper body power (UBP) training in Mixed Martial Arts (MMA) athletes.

Developing Power brings an explosive take on the push-up and explains the technique behind the depth-drop push-up for upper body power development.

This NSCA Coach article describes how to manipulate movements, lifts, and rest periods in a way that controls time, space, and flow efficiently to creatively enhance athletic performance.

This article briefly explains different squat variations, as well as how they differ from a physics and biomechanics standpoint.

Tex McQuilkin, Director of Training and Education at Power Athlete talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach McQuilkin’s work at power athlete, his athletic background, and his start into Strength and Conditioning. Topics under discussion include: Power Athletes education program, Coach McQuilkin’s experiences working with athletes, his GA position,

This article reviews the basics of the Olympic lifts, including strength base, skill transfer, snatch progressions, and clean and jerk progressions. This article also covers several suggested practices for strength and conditioning coaches to fine-tune and progress learning and coaching of the lifts.

This article will analyze and compare squats with different loading positions to draw out practical applications for the personal trainer.

The purpose of this article is to identify considerations that are to be taken into account when designing and implementing an annual training program for firefighters, as well as to discuss strategies for implementation.

This research review covers topics such as the effects of police officer equipment loads, military occupational specialties, and the effects of protective clothing and self-contained breathing apparatus for firefighters.