This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

There are many factors, both personal and environmental, that play a role in the success of a training and diet program for an individual client. This article looks at the factors to be aware of and some solutions to finding the best fit program for an individual client.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

This article discusses the macronutrients and micronutrients that are in milk and provides information to help athletes better comprehend the benefits of consuming milk as part of their nutritional intake.

NSCA Tactical Program Managers, Jason Soileau (Military) and Mandy Nice (Public Safety), talk to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about supporting those in the tactical professions over the course of their careers. Topics under discussion include the U.S. Army Holistic Health and Fitness (H2F) program and developing a new tactical strength and conditioning program tool kit for public safety agencies. Find Jason and Mandy on Facebook: NSCA Tactical Strength and Conditioning SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to review the related literature that has explored the influence of resistance training programs on the onset of fatigue and muscular power as it relates to non-contact high-intensity intermittent sports, in order to provide suggestions for creating same-day training programs.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

This NSCA Coach article describes how to manipulate movements, lifts, and rest periods in a way that controls time, space, and flow efficiently to creatively enhance athletic performance.

An organized, science-based, and evidence-based periodized program that is guided by capable and competent professionals is the most efficient and effective way to accomplish the task of returning from a shoulder injury to full active duty. The concepts of periodization paired with evidence-based strength and conditioning interventions provides the framework needed for tactical facilitators to accomplish this task.