Adam Ross, Chair of and an Assistant Professor within the Kinesiology Department at Dallas Baptist University, talks to the NSCA Coaching Program Manager, Eric McMahon, about his unique dual role of strength coach and professor at the university. Topics under discussion include the NSCA Special Interest Groups (SIGs), building trust with athletes and students, and how his mentors and children have shaped his perspective of the field. Find Adam on Facebook: NSCA Baseball SIG or via Email: adamr@dbu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

The NSCA Long-Term Athletic Development (LTAD) Special Interest Group (SIG) Executive Council Members, Joe Eisenmann, Rick Howard, and Tony Moreno, sit down with the NSCA Coaching Program Manager, Eric McMahon, to discuss LTAD as a framework for the field of strength and conditioning, and the importance of establishing physical literacy in athletes. Find the Long-Term Athletic Development Special Interest Group on Facebook: NSCA Long-Term Athletic Development SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Collecting data can be trial and error, but by building a solid foundation prior to data collection and putting the appropriate people and procedures in place, the tactical facilitator can minimize errors while optimizing effort, money, and time.

The President's Award is given to an individual in recognition of contributions to the field of strength and conditioning and to the NSCA during the year.

The aim of this article is to highlight the functional importance of the foot, and to provide recommendations for foot conditioning.

Fitness testing uses a battery of protocols recognized by the scientific community as both reliable and valid, and it measures important fitness constructs such as aerobic endurance, muscular strength, muscular endurance, power, agility, flexibility, and balance.

Colorado Springs, CO - A seasoned professional with a history of leading nonprofit, membership-based associations, Michael Massik joins the NSCA as Executive Director effective in January 2016.