There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Soldiers must be physically prepared to meet a broad range of challenges. This article is designed to help identify risks and discuss recommended strategies to implement in order to minimize those injury risks at the company, commander, and soldier level.

Should personal trainers include the crunch exercise in an exercise program? The answer should always be, “it depends;” however, arriving at the best answer requires a process.

Circuit training is quick and effective way to induce training adaptations that are similar to the demands that tactical officers face in their career. This is a basic layout of a circuit training program that can be implemented to recruits during training to prepare them for the physical demands they will face.

This article discusses the findings of a recent study on the effectiveness of a time-efficient occupationally-specific training program to improve performance in qualities related to physically demanding tactical tasks in law enforcement officers.

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.