By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Personal trainersProfessional Developmentpersonal trainingpersonal training businessmarketing for personal trainers
Nearly all fitness professionals are forced to address low back pain (LBP) to some extent, regardless of the age or population with which they work. The purpose of this article is to shed light on contemporary research surrounding LBP.
Personal trainersProgram designMobilityLower Back PainMobility for Lower BackStabilityStability for Lower Back
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness BusinessSemi-Private TrainingPersonal Training
This article takes a closer look at training strength and stiffness in connective tissues.
CoachesExercise ScienceExercise TechniqueProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseConnective TissueStretch Shortening CycleRehabilitationACLTendonLigamentPlyometrics
This article provides a brief overview of literature where regional hypertrophy was reported. It also discusses the basic science and application of regional hypertrophy training.
Personal trainersExercise ScienceProgram designHypertrophyExercise SelectionResistance TrainingRange of MotionPennation Angle
It is important for strength and conditioning coaches, sport coaches, athletic trainers, and administrators to recognize and address the evidence of stress within student-athletes in order to avoid chronic stress-related anxiety and injury.
CoachesExercise ScienceNSCA Coachstresscollege athletesstrength and conditioning
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainersProfessional DevelopmentFitness IndustryPersonal Training BusinessSalesSales Presentation
This article will explore the benefits of alternative licensure programs for strength and conditioning coaches aspiring to become physical education teachers.
CoachesProfessional DevelopmentPhysical EducationK-12Fundamental Movement PatternsHealth and Wellness
This article is intended to provide an understanding of the demands of football from a bioenergetic perspective and provides a framework in which strength and conditioning professionals can design conditioning plans that focus on preparing athletes for competition.