Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
Personal trainersOrganization and Administrationfitness centernsca-cptpersonal training
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
In this session from the NSCA’s 2017 Personal Trainers Conference, Doug Sheppard explains simple tips that studio/gym owners can utilize immediately to improve efficiency in management and operations. Learn about common errors of studio/gym owners and how to avoid them.
Personal trainersOrganization and AdministrationProfessional DevelopmentPersonal TrainersFitness IndustryGym OwnersManagement and Operations
All sports nutrition professionals should be able to answer basic nutrition questions. However, athletes with complex nutrition issues should be referred to the appropriate resource as explained in this book excerpt.
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainersOrganization and AdministrationProfessional Developmentmentoringpersonal training internshippersonal training businessinternship
This article provides a list of items that affect the ability to develop and retain quality fire fitness trainers and provides possible solutions to common challenges for program managers that make decisions for a facility or agency.
TSAC FacilitatorsExercise TechniqueProgram designfirefighter workout programsworkouts for firefightersfirefighter workoutTraining for firefightersTSAC
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Those who are in key decision-making positions should understand the importance of proper research, validation, and implementation procedures when developing physical fitness standards.
TSAC FacilitatorsTesting and EvaluationSafetyphysical fitness testingtesting for job applicantsPhysical fitness standards