There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

It is important for coaches to understand the relationship between commonly measured variables (e.g., displacement, velocity, and force) and their relationship to the derived variable of power.

High chronic workloads have been shown to be associated with a reduced risk of non-contact, soft tissue injuries, while large spikes in acute training loads have been associated with an increased risk of these types of injury. Analyzing the acute:chronic workload ratio allows a coach to optimize training for the athlete and to continue in advancing fitness goals without overtraining.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state level. NSCA’s Mid-Atlantic Regional Coordinator provides oversight and training to local state directors. Members in the Mid-Atlantic Region can connect at local and regional events as well as on Facebook to others in this area.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s North Central Regional Coordinator provides oversight and training to local state and provincial directors. Members in the North Central Region can connect at local and regional events as well as on Facebook to others in this area.

This article presents information about assessing speed and agility in a controlled environment with a test that is similar to the actual demands of a specific sport.

This article reviews common risk factors for falls, discusses practical means to assess risks, and proposes training strategies and other avenues aimed at reducing the risk of falling in older adults.

This article explores the possible causes of low back pain, as well as three potential strategies that a personal trainer may use to work with someone dealing with low back pain.

This article serves to educate strength and conditioning coaches on the influence exercise can have on the various hormonal pathways that are impacted by polycystic ovarian syndrome (PCOS), including insulin resistance, cortisol, testosterone, follicle-stimulating, and luteinizing hormones.