Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This is an excerpt from NSCA's Essentials of Sport Science by NSCA -National Strength & Conditioning Association, Duncan N. French & Lorena Torres-Ronda.

Passion, while imperative to training, must be paired with energy, enthusiasm, intention, and knowledge to truly make a difference and create your “sonic boom.” Being an effective strength and conditioning coach is a lifestyle, not a job, and with continued passion, you can affect many lives positively.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This excerpt from NSCA’s Essentials of Sport Science briefly explains workload and injury risk factors.

In order to effectively prepare an ice hockey player for the season, it is necessary to have a thorough understanding of the specific demands of the sport.

Patrick McHenry, Head Strength and Conditioning Coach at Castle View High School in Castle Rock, CO, and member of the NSCA Board of Directors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about high school strength and conditioning and his growth in the NSCA from a volunteer to an NSCA Board mMember. Connect with Patrick on Twitter: @strengthcentral and Instagram: @ptmchenry | Find Scott on Instagram: @coachcaulfield and Twitter: @scottcaulfield