This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article discusses performance under stress, as well as factors influencing this performance in tactical personnel.

The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.

This article explores the critical role of nutrient timing in optimizing energy levels, supporting recovery, and enhancing overall physiological responses.

This episode features Glenn Revell, the Head Strength and Conditioning Coach at Central Catholic High School in San Antonio, TX. “Coach Rev” shares insights and advice with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from his transition to high school strength and conditioning from the college setting. This is a great episode for all coaches, teachers, and leaders to realize their value and impact within their community. Tune in to learn about important areas to develop knowledge and skills outside of the traditional strength and conditioning education. Find Glenn on Twitter: @glennrevell | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Nutrition plays an important role in the injury prevention and treatment of tactical professionals. Nutritional goals for healthy connective tissue are twofold: increase collagen content in connective tissues susceptible to injury and prevent a decline in collagen content to help mitigate injury and facilitate recovery.

Exercises performed in the water that improve swimming skills and simultaneously work the core can be beneficial for swimmers. One particularly useful core exercise that is specifically designed for swimmers is a kickboard progression, such as the one described in this article.

It is time to catch up with 2019 NSCA Assistant Strength and Conditioning Coach of the Year, Ashley Jackson, on her recent career move from the University of Michigan to Texas A&M, as the Assistant Director of Olympic Strength and Conditioning. Jackson talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about leadership pathways for coaches and how to gain professional opportunities, from mentorship to earning promotions and taking the next step in your career. This episode explains the importance of the assistant strength and conditioning coach role, not only as a career stepping-stone, but also as an opportunity to practice being both an effective leader and follower. Tune-in and learn more about how you can gain valuable leadership experience, regardless of your current career stage, through involvement with the NSCA. Use this link to look up NSCA Contributor Opportunities and get involved! You can connect with Ashley on Twitter @txstronger| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this session from the 2015 NSCA National Conference, Charlie Weingroff discusses interventions based on the core foundations of movement, output, readiness, and sensory systems. Interventions are presented as an intersection between medicine, fitness, and science.

In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.