In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.

This article in NSCA Coach shares exercise science comparisons between photobiomodulation therapy and cryotherapy. Visit us online to learn more on muscle recovery and red light therapy.

The purpose of this article is to help provide recommendations of overall recovery modalities for tactical athletes.

Concussion is a concerning injury and recovery can last days, weeks, or even months. Becoming familiar with post-concussion symptoms and the ensuing health-related sequelae is essential for those aiming to optimize the physical performance of tactical athletes.

Olympic-style lifting, functional training, powerlifting, and bodybuilding should all be considered when designing a program to improve general health, fitness, and functional capacity.

Although most resources on program design review the foundational scientific principles of training, they often fail to provide practical strategies that strength and conditioning professionals need in order to apply these principles successfully. To help bridge the gap between science and application, this article provides a simple and practical, step-by-step system for applying the scientific principles of training into the program design process.

This article discusses baseball-specific strength and conditioning techniques, focusing on lower extremity training and improving shoulder mechanics.

Planning and designing training programs for a new group of athletes (e.g., a new recruiting class or a new coaching job) can be problematic without a base level understanding of the athletes’ current skill levels. This article describes one system that can be used to determine an athlete's self-confidence on different exercises.

The purpose of this article is to provide clarity and give an overview of sports burnout as it pertains to both athletes and coaches.