In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.
Personal trainersProgram designTesting and EvaluationPTQPersonal Trainingexercise assessmentsales tactics
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainersProfessional DevelopmentFitness IndustryPersonal Training BusinessSalesSales Presentation
This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.
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Jacob Wilson, PhD, CSCS,*D, presents at the NSCA's 2013 National Conference on the controversial topic of blood flow restriction training and its effects on strength and hypertrophy
Personal trainersCoachesExercise TechniqueProgram designHypertrophyBlood Flow RestrictionBFRLow Intesity Alternative
A review of the literature concludes that a strength training program including low-intensity to high-intensity resistance exercises and plyometric exercises performed 2 – 3 times per week for 8 – 12 weeks is an appropriate strategy to improve running economy in highly trained middle- and long-distance runners.
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With this hands-on session, David Otey discusses the anatomy and biomechanics of rotational training for the everyday athlete. Also covered is how to structure implementation of rotational training and establish parameters for any client.
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Progression in core training exercises is based on competence, Loren Landow says as he introduces this hands-on lecture. Loren walks participants through core training progressions as he stresses the need to keep training within the athlete's ability and skill level, thus ensuring proper form.
Personal trainersCoachesExercise TechniqueProgram designCore TrainingCore Training ProgressionsLoren Landow