By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

This article discusses the importance of a creative and open mind in strength and conditioning coaches, as well as tips to develop it.

Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.

The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.

The purpose of this article is to address the key elements when designing a training program for firefighters, provide evidence for utilizing circuit training, and suggest recommendations on how to incorporate circuit training into the training program.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

With the current rise in overweight individuals, obesity, prediabetes, and diabetes, the role of qualified personal trainers is absolutely crucial for creating a more active and healthy society.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) is proud to announce the organization's 2022 Career Awards winners.

Mike Caro, Head Strength and Conditioning Coach at Emory and Henry College and chairperson of the College Coaches Special Interest Group, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from National Association of Intercollegiate Athletics (NAIA) athlete to head strength and conditioning coach, with limited resources, but an eagerness to succeed. Topics under discussion include internship experiences, interviewing for jobs, and special interest groups.