Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Looking to exhibit at an NSCA conference? Find all the information you need to know about NSCA National Conference, Coaches Conference, Tactical Annual Training, Personal Training Virtual Conference, and more.

Three top personal trainers—Juan Carlos Santana, Robert Linkul, and Chat Williams—discuss “best practices” in the profession of personal training.

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.

This column from TSAC Report 76, examines the performance benefits of supplementing creatine monohydrate for tactical athletes. Visit NSCA online to learn about nutrition, and performance fitness.

The purpose of this article is to discuss caffeine use in tactical populations and provide recommendations for responsible consumption.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Peer Awards. These distinctive awards honor professionals around the world for outstanding achievement in their field. Each individual was nominated by the NSCA community and will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.

This excerpt from NSCA's Essentials of Tactical Strength and Conditioning explains the importance of wellness programs for tactical athletes.

NSCA Coach provides valuable takeaways for every level of strength and conditioning coach through quarterly, electronic issues. You can find scientifically based articles specific to a wide variety of your athletes’ needs with Nutrition, Programming, and Youth columns.

Recent research has developed new ways of approaching macronutrient ratios that challenge the conventional way of thinking. This article takes a look at what is usually recommended for athletes, as well as different lower carbohydrate variations.