The career path of a personal trainer inherently presents a certain amount of instability and unpredictability, but this does not have to last. There is no reason that personal trainers cannot make great money, afford health insurance, save for retirement, and create more freedom in their lives.
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Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
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A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.
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There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
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In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
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Professional standards can differ from gym-to-gym, studio-to-studio, and personal trainer-to-personal trainer, but all professional personal trainers can benefit from focusing on specific goals.
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David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
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High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.
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This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.
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As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,
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