How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?

Answers to 7 common questions about CASCE accreditation and resources to clarify and streamline the process.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Certified Special Population Specialists® (CSPS®) are fitness professionals who, using an individualized approach, assess, motivate, educate, and train special population clients, including those with chronic and temporary health conditions. Become a certified personal trainer, then pursue this advanced personal trainer certification. CSPS® individuals train clients with medical conditions such as metabolic disease, autoimmune disorders, cancer and cardiac arrest, and address the needs of prenatal and postpartum personal training clients.

Certified Strength and Conditioning Specialists® (CSCS®) are professionals who apply scientific knowledge to train athletes for the primary goal of improving athletic performance. Learn more about becoming a strength and conditioning coach with the NSCA certification! Visit NSCA.com for more information on strength and conditioning jobs, strength and conditioning internships, continuing education and CEUs.

Are you interested in helping shape the future of the NSCA? Learn if you are qualified and how to apply to the NSCA Board of Directors. We are seeking dedicated individuals to lead the association and advance the strength and conditioning profession.