The purpose of this article is to make the case for implementing non-traditional sports into training programs that prepare youth for participation in traditional American sports and bridge the gap between pedagogy of physical education and strength and conditioning youth coaching.

If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.

This excerpt from Developing Speed describes an agility drill that aims to develop acceleration and defensive positioning.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Congratulations to the NSCA's 2022 winners! This page is updated as new award winners are named throughout the year.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

While a basic fitness assessment will always be a part of a comprehensive client assessment, there is an array of more sophisticated tests and measures that are available to the personal trainer today.

Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.

Athletic performance can be enhanced through the use of implementing various unstructured, semi-structured, and structured play from the 12 types of play. These can be performed in the weight room, at a sports practice, or even at home.

Learn about the basics of the high school strength and conditioning coach profession: description, responsibilities, qualifications, pay, advantages, and challenges.