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Notice: The NSCA website is scheduled to undergo system maintenance from 2:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of  the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.

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(218 found)

Meeting Your Clients Where They Are – How to Nest Your Goals with Theirs

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

Personal trainers Client Consultation|Assessment Professional Development Clients Accountability Goals Personal Trainers Progress

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

Commitment to the Profession - Time to Step Up or Step Out

January 1, 2014

Article Members Only

Professional standards can differ from gym-to-gym, studio-to-studio, and personal trainer-to-personal trainer, but all professional personal trainers can benefit from focusing on specific goals.

Personal trainers Organization and Administration Professional Development standards professionalism Personal training

Choosing Exercises—“The Crunch”

April 1, 2017

Article Members Only

Should personal trainers include the crunch exercise in an exercise program? The answer should always be, “it depends;” however, arriving at the best answer requires a process.

Personal trainers Exercise Technique Program design crunch exercise core training crunches

How to Successfully Navigate a Client’s Initial Success Session and its Importance

January 1, 2016

Article Members Only

Rushing into administering a training program can greatly hinder long-term gains for the client. This article explains the key components of the client interview, or as it is commonly referred to, “success session.”

Personal trainers Client Consultation|Assessment personal training success session client interview

How to Promote and Sell Multiple Personal Training Options with Layered Pricing

October 1, 2015

Article Members Only

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Personal trainers Organization and Administration NSCA-CPT marketing for personal trainers business of personal training personal training

Choosing the Right Certification

Other

The steps on this page will help you select the right certification that fits your career goals.

How to Establish Trust with Your Clientele and Achieving Long-Term Success

March 4, 2020

Article Members Only

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

Personal trainers Professional Development Referral System Clients Buy-In First Impressions

The Independent Path – Considerations for Career Personal Trainers

April 10, 2020

Article Members Only

This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.

Personal trainers Professional Development Personal Trainer Managing Business Marketing Personal Training Career

Features, Benefits, and Results—How to Differentiate Yourself in a Competitive Market

October 1, 2014

Article

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

Personal trainers Professional Development personal training personal training business marketing for personal trainers

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