This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
This article discusses what muscle dysmorphia is, the ways in which adolescents can fall victim to it, and how to intervene when body image becomes distorted.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or Diseasestrength and conditioningresistance trainingyouth training guidelineshypertrophymuscle dysmorphia
This article aims to share practical application strategies that strength and conditioning coaches can use in fostering a positive change in their athlete’s performance by understanding intrinsic and extrinsic performance motivation and how to adopt an autonomy-supportive coaching style.
This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life
Personal trainersExercise ScienceNutritionProgram designProfessional Development
Certified Strength and Conditioning Specialist Exam Description. The Certified Strength and Conditioning Specialist® (CSCS®) exam is comprised of two sections that test the candidate's knowledge in the Scientific Foundations and Practical/Applied areas.
In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
Personal trainersProfessional DevelopmentPersonal TrainingPersonal Trainer Certificationpersonal training online
Planning and designing training programs for a new group of athletes (e.g., a new recruiting class or a new coaching job) can be problematic without a base level understanding of the athletes’ current skill levels. This article describes one system that can be used to determine an athlete's self-confidence on different exercises.
CoachesExercise ScienceProgram designstrength trainingstrength and conditioningprogram designself-confidenceSports Psychologyhs-coaching
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness BusinessSemi-Private TrainingPersonal Training